Priya Chhabria, a commerce graduate from Sydenham College of Commerce and Economics, completed her diploma in Apparel Design & Manufacturing from P.V.Polytechnic, S.N.D.T. in 2002. After winning "student of the year" and best surface treatment for her graduating collection at Chrysalis, she won an internship at Sheetal and Sheetal Design studio where she trained and worked under Hemant Trevedi and Aki Narula. She went on to win the "British Council Femina Most Outstanding Young Designer" award, through which she was sent for a short training project at the famous UK brand "Monsoon" in London which gave her an international outlook to design and quality.
She was partner and head designer at "Prriya & Chintans" from 2003, where she has designed for famous celebrities like Salman Khan, Sridevi, Vidya Balan, Isha Koppikar, Amrita rao, Kangana Ranaut, Neha Dhupia and many more. Prriya & Chintans was a part of various fashion weeks in India and various shows in the United States as well.
Priya´s forte is designing Indianwear for men and women, where she merges Exquisite Indian embroideries with Western cuts to give her collection an International appeal. She has an eye for detail and uses highest quality in luxury fabrics and intricate embroideries to give the client a product that speaks style, elegance and high quality.
Label "Priya Chhabria" launched in 2011, is a brand that represents a fusion of her Indian roots with her global exposure. The Brand now retails out of her flagship store at Juhu in Mumbai, and internationally from Raaz (Chicago), Anokhi Ada (Atlanta) and soon to be online on Ctaare.com and Indianroots.in